ART DIRECTOR
From Ovechkin’s gap-toothed grin, to McKayla Maroney’s “not impressed” scowl, The Olympic Games have given us plenty of memorable faces. With the Pampers Game Face Maker, on Facebook, we encourage moms to create their own memes featuring their baby's "Game Face". They could choose from over 100 lines to customize their meme before sharing it on Facebook or Twitter with friends and family.
With a goal of 10,000 submissions in just 2.5 weeks we ended with over 25,000 submissions. Our engagement rate on Twitter was also 6x higher than P&Gs average engagement rate.
The winners of the Pampers Game Face Sweepstakes, were flown to NYC where they had their very own photo shoot with David Wise. Their photo with David Wise was featured on our Pampers Facebook and Twitter page.
Agency: Saatchi & Saatchi